Bold & Pop : #BoldBossTribe Feature with Elise Rorick of Lusicovi Creative

Elise Rorick | Lusicovi Creative

Tell us your bold boss story!: 

Super long story short: I have known that I wanted to be a photographer since I was 12. Legit. But I didn't know HOW I could actually do that sustainably until I (My current age. haha) I started to realize I could have a business as a wedding photographer in college, but I didn't really want to do that type of photography. Then I realized I could have a business as a portrait photographer post-grad, but I also didn't really love that. I don't hate portrait work, but I still didn't 200% love it, and I didn't have the confidence to think anyone would actually hire me. But I tried anyways. On the side. Always juggling my business + my art + my full-time job to struggle to pay the bills.

Bold & Pop : #BoldBossTribe Feature with Elise Rorick of Lusicovi Creative

Then I stumbled into product photography and loved it! Finally, I had a full-time job I liked that paid (sort of) decently. But I still had my side job and my side art and it was all exhausting. A year ago I quit my full time (but soul-sucking) product photography job to pursue product photography that paid well and dealt with clients that I truly loved who were ethical and soulful and inspired!

One year later I am still just now figuring out how to even do that and am still working on making that a sustainable (read: profitable) part of my business. I finally have a (more or less) plan, I just have to buckle down and implement it! (Can I get a cheer for fear-based procrastination? anyone? anyone?) Meanwhile, because freelancing as a product photographer comes with really high highs and low lows in terms of busy-ness and demands, for the first time in my life I was looking at a Q1 with likely very little freelance booking, and, more unbelievably, no actual *need* to bring in significant income for a month or three. Which is presenting me with the question: do I want to take this time to really buckle down and focus on launching my product photography business? OR, do I want to take two months and just focus on making art, which is my true passion and the only thing I make the money for -- so that I can make art.

All of it has always only been about supporting myself and building a dream business so I can have a dream life *so that I can make the art.* I have a list of art projects, half of which are also entrepreneurial and could make a profit (if done well). Of course, that financial security may not be what I thought it was two weeks ago (because, freelancing), but the byproduct of it is that I did the soul searching and I have the answers and now I don't think I can go backwards. So, I am currently making a pivot and truly am embracing my underwater photography and painting artwork (all story and literary inspired, and a little bit magical), to see where it can take me! Which is, ya know, exciting and also terrifying, and bolder than I ever thought I could be.

Bold & Pop : #BoldBossTribe Feature with Elise Rorick of Lusicovi Creative

We're all about bold boss moments, tell us about one of yours!: 

Quitting my full-time job and totally leaping out into the unknown and uncertain world of freelancing was one of the scariest and boldest and most thrilling things I've ever done. I didn't know exactly how I was going to make it work (I still don't completely), but I just knew deep inside that I *had* to. I had to try. I had to go for it. I couldn't keep myself small anymore. I'm starting to feel the same way about my artwork, and about pursuing a career as an *artist* (Yeah, just an artist), instead of an artist who does product photography as a way to be creative and also make money.

So I am currently taking another bold leap into the unknown and uncertain. And it's even scarier this time because my art is so personal and so linked to my soul. Eek! But I just launched a Patreon page, and immediately got two small supporters, which brought me to tears, and I have an amazing cheerleading squad of friends and family and supporters, so I think big changes are on the horizon! I may finally actually work on these wild inspiring projects that have been percolating for months and years! 

Bold & Pop : #BoldBossTribe Feature with Elise Rorick of Lusicovi Creative

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

My biggest piece of advice is that you need to believe in yourself! And, the best piece of advice I've ever heard, which I repeat to anyone and everyone is very simply: Make. Good. Art. Anytime I am struggling, that is always the answer: just make good art. (Shout out to Neil Gaiman for that gem!)

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