Dr. Karen Litzy came to us looking for a logo design for her awesome podcast Healthy, Wealthy & Smart – check it out if you haven’t already! Something she was really excited about was creating a new logo for it to be printed on pint glasses for her interviews.
Use navy blue color in logo design
Create primary logo and secondary logos
Include illustration in logo option
Because she was going to be using this logo for multiple uses we decided to create options best fitted for different uses.
Here’s a look at some of the project’s progression!
Ultimately Karen decided on a font option and we finalized a circular logo to be used on the pint glasses and then two logo options both in one color and two-tone options. The key to creating multiple logos with different uses is finding a similar design element and staying consistent throughout. Successful branding is all about keeping things consistent!
We love how Karen is using her logos and highly recommend checking out her podcast!