Bold & Pop : How Facebook Groups Can Benefit Your Business

Today we're chatting about my personal favorite part of Facebook -- Facebook Groups! I was in a few groups in college and in my professional career, but to be honest I didn't really get that into them. The few I was in were either not that active, full of people complaining or ego-hungry admins who were always threatening to kick people out or to put their careers on blast... Yikes, so let's just say they didn't exactly make the best first impression.

That all changed though when we decided to launch Bold & Pop. I was trying to gobble up every bit of info I could about venturing into the land of the unknown.. and Facebook Groups kept popping up. So reluctantly I joined a few that were recommended. To my surprise, the groups I joined were nothing like those I had been in before and I was instantly hooked! I think they would call this... finding your people! Right off the bat I was welcomed with friendly people who were sharing their latest business wins, sharing insightful business feedback, and people asking and getting questions from the community. I'm pretty sure I was attached to Facebook for a full week straight just scrolling, reading posts, and taking everything in. 

Why Facebook Groups are Awesome

Once I joined those first few Facebook Groups I quickly realized why some of those I looked up to kept talking about them. When you find ones that align with your interests it's like walking into an awesome non-stop workshop and networking event. I really loved them too because I could actively engage in conversations with questions I had and get answers quicker than I could search around online. So what are some of my favorite things about groups? I'm giving you the rundown:

  • Networking with fellow business owners: This one is top notch. Connecting online breaks down location barriers allowing you to connect with people all over the country and even the world! Living in New York City, I'm pretty spoiled with access to entrepreneur meet-ups and networking events, but if you live in the middle of nowhere AKA my hometown in Washington this opens so many doors you might not have had otherwise. I can't tell you how many people I've connected with over the last few years I might not have met otherwise all thanks to Facebook groups!

  • Wealth of information and support from other business owners: Hands down this is my favorite part of Facebook Groups -- the support system. The wealth of information I have learned from the groups has been invaluable personally and to our business. I love that people also aren't afraid to share the ups and downs too. The truth is being a business owner and chasing your dreams is hard freaking work! I'm lucky to have the best Co-founder ever to ride out this journey with, but the reality is a lot of people are either doing this on their own or don't have a huge support system and Facebook Groups can be really helpful for that. Other than Mallory, I don't have many friends who have taken this journey and if you're a business owner you know that a lot of people can't relate. Which is totally fine, but sometimes just knowing someone else has made it to the other side or will help you get through things is reassuring. Funny how connecting with complete strangers can be comforting, but when it's with your people they're not strangers for too long!

  • Convenient to pop-in whenever you would like: This is another key factor. I love that I can see highlights on my newsfeed and then pop into my favorite Facebook Groups and get more details whenever I want. While I may live in a city with a lot of opportunities, let's be honest I'm not going to networking events every night! So knowing I can catch up on conversations in my favorite groups whenever I want is really great. Especially because these convos are happening on a platform that I'm already using regularly -- no need to head to another website.

  • Build lasting relationships outside of Facebook Groups: Like I mentioned earlier, I've met so many awesome people online and some have even led to meeting in the real world! After connecting in some of the groups I've attended local meet-ups, coffee meetings and I've even built relationships with some who became clients. So cool right?! So how did I do it? I paid attention to the conversations people were having. I chimed in when I thought my expertise could be valuable or when I could share a lesson I've learned along the way. Not only that but I've been there to cheer on others and celebrate their wins while giving encouragement when they've hit those inevitable lows. It's all about being authentic, helpful and genuinely caring about others' journeys -- just like you would with your friends and colleagues. Just like making relationships in real life, if you put the effort in to show you care chances are you will build stronger relationships. It really all goes back to intent too. I joined Facebook Groups to learn and connect with others. I may not have sought out to meet friends locally or land clients but it's amazing what can happen when you're authentic and put yourself out there.

Some of our Favorite Facebook Groups

So what are some of these groups that I'm oh so fond of? Here's a look at some of my favorites -- although truthfully it's hard to narrow them down!

  • Online Business BFFS: [Update, group has been archived summer 2017] It's no secret we 💗 Melyssa Griffin at Bold & Pop and this is her group! This community was hands down one of the reasons I fell in love with Facebook Groups and I've met SO many amazing people through it. There's also a large group of bloggers, which is awesome because I also have a lifestyle blog!

  • Savvy Business OwnersLed by Heather Crabtree this group is one of my favs because there are so many incredible women entrepreneurs and business owners! This year they also launched a membership site to expand their empire!

  • Gem Nation: Allyn Lewis leads up the Gem Nation community and rocks at pushing you to share your story and get vulnerable in your business. Something we're really working on ourselves this year. She's put together an awesome group that really dives deeper into sharing your story and building your brand which I love!

  • The Rising Tide SocietyThe Rising Tide is another big one with over 60k members! Holy moly. Their motto is community over competition and there are some really great conversations going on. They also started a movement Tuesdays Together where there are local meetings across the country the second Tuesday of every month to connect IRL.

  • Social Boss with Caitlin BacherCaitlin Bacher's group is another great one that is a little more social media driven -- so totally up our alley! She's the queen of growing Instagram accounts and Facebook groups so we really enjoy connecting in her group.

  • Elle & Co Community: Another biz owner we totally look up to, Lauren Hooker also recently launched a Facebook Group! Lauren offers SO much valuable information on her blog and has rocked her business from content marketing so we're really excited about her community!

  • Being Boss: This group is one of the reasons I've gotten so into podcasts! Started by the Co-founders of the podcast Being Boss, their community brings together creative entrepreneurs across the board which is amaze-balls!

My best advice for Facebook Groups is try out a bunch and see what connects with you! Like I mentioned before, the ones I was first a part of weren't my cup of tea and I just assumed all Facebook Groups were that way. Not true! Test them out and find your people because when you do.. YAYYYY magic! ✨ Now that I've share some of my favorites we also have a little announcement for you guys! We actually just launched our very own Bold & Pop community called the #BoldBossTribe!

That's right, we have officially launched our own group to celebrate all of you! If you've been following our blog for awhile, about a year ago we launched our #BoldBossTribe blog series to feature inspiring fellow business owners, side hustlers, bloggers and artists. Now we're taking it to the next step and adding another element to our blog series and adding a community! We're super excited about what's to come and hopefully one day our group will make one of your favorites! If you want to join check us out below!