Guys, the day has come and we are SO excited to share some of the details behind our top secret project! Since starting our business, we've learned firsthand as business owners that it can feel like you're wearing a million different hats. Not only are you your own boss when you start a small business, but you're also your own marketing, social media, graphic and web design, and public relations departments (just to name a few). Say what?! Chances are, while you're awesome at providing your services or products, the other things may not be your specialty.
There's a ton of super talented people who specialize in those things so you can just hire someone, right?! Well of course, but then there's that budget thing so sometimes that isn't an option... Or while you might not be an expert yet, maybe these are parts of business you actually want to learn about yourself. So what is the solution?
Introducing the Bold Boss School
We've paid attention to the services our clients and community have requested and we're launching the Bold Boss School to give you access to everything you need to build your brand right at your fingertips. Say what?! So what does that mean? The Bold Boss School will be a membership service that is made up of two components (because we like options) -- our Resource Library and Targeted Classes.
Library Pass for The Resource Library
The Resource Library will be great for business owners who are handling most of their business tasks in-house but could use a little help in the design department. This will also be a great option for fellow designers! If you love our offerings in #ThePopShop, we think you're really going to like the offerings in the Bold Boss School Resource Library because for a flat monthly fee you're going to get access to unlimited downloads of:
Stock photography that you can use on your website, social media, product mock-ups, your blog, collateral design, your email newsletter, wherever your heart desires!
Social media graphic templates (both pre-made and ready to post and customizable options)
Collateral design templates (one sheets, media kits, sales sheets, etc.)
And much much more!
Here's a sneak peek at some of the stock photos you'll find in the Resource Library! You'll have access to some of our signature Bold & Pop colorful style as well as shots with different vibes so that you can pick which fit your business best! Stay tuned to the bottom of this post too because we have a surprise free download for you!
Our Resource Library is focused on one thing, streamlining your creative systems. We know staging photo shoots for your business, creating graphics, and getting sales materials for your business can be a full-time job -- hiii, that's what we do! So we're introducing resources where we put in the work behind the scenes to cut down on your time commitment and you can just add the finishing touches. We're also going to be offering files in multiple formats so that they are user-friendly for people of all skill levels -- plus we'll show you how to customize everything. So whether you know how to use Photoshop and Illustrator or you prefer customizing graphics in Canva or other services, you'll be able to make the resources work for you! Plus we'll be updating the library regularly so that you'll always have fresh options to pick from.
Bold Boss School Classes
Then it wouldn't be the Bold Boss School without classes! So along with our Resource Library, we will also be launching Bold Boss School classes which will help you nail down PR, social media, branding and web design for your business! We spent a lot of time connecting with all of you (huge thanks to everyone who took our survey!) to learn about what the pain points of your biz are and how we could help!
This option will be great for business owners who want to take their biz knowledge a step further and learn how to implement strategies themselves. Within our Bold Boss School, you will have access to self-paced class material, all of the assets available in the Resource Library, plus we will support you throughout with live Q&A sessions, lesson check-ins and professional feedback from us along the way.
Building Buzz For Your Business in the Press:
We'll teach you how to make your brand more appealable to the media
The basics of media relations and how to get your business featured
Designing collateral material that will help you with your efforts including templates that you can design yourself from the Resource Library
How to approach guest blogging and build successful partnerships
Building a Brand from the Ground Up or Rebranding
Identifying your style and creating a brand identity for your business
Developing branding guidelines that will guide your marketing efforts
DIY Website Design:
Building a professional website on Squarespace including the ins and outs that you can do yourself
Step-by-step customization tutorials to take your website beyond templates for a completely customized look for your business
Access to a custom code library and graphic templates in the Resource Library that you can customize and use on your website
Developing Social Media Strategies that Make an Impact:
Performing a social media audit to identify what is working and what you should focus on
Developing a social media strategy including guides, templates, and worksheets
Learning how to style photos for your social media that reflect your brand without fancy equipment
And this is just the sneak peek! You'll have to stay tuned for the release of our full syllabuses! Eeeekk we're so pumped up!
So When Is This Happening?!
SOON! We'll be launching the Bold Boss School Resource Library in May! Then we will open enrollment for our first session of Bold Boss School Classes soon after. We want to get this in your hands ASAP because frankly, we're so excited about it! Like, can't sleep at night excited #truestory. If the Bold Boss School sounds like it is totally up your alley, sign up below to get on the waitlist for early bird pricing and launch updates! Plus, because we really love you guys, if you sign up to receive updates you'll also get access to a FREE set of stock photos that will be featured in the Resource Library. Until then you can also find out more info at the link below!