Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

We all know.. Being an entrepreneur is hectic but add awesome mom, blogger, and consultant on top of that and you get Laura Kyttanen! We’ve had the pleasure of working with Laura on her (and her equally awesome husband’s) latest venture Pixsweet’s social media. So when Laura came to us looking for some help sprucing up her blog, we were thrilled to dig in! While it wasn’t a total redesign, this is a perfect example how a few little adjustments can make a huge impact and we can’t wait to give you a peek at how it turned out!

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

The Project:

The Design:

Our main focus was on making some functionality adjustments she would like to help organize her posts based on the various topics she covers on the blog and highlight all her areas of expertise! But when it came to the design, Laura gave us all the freedom in the world. She shared some inspiration for the colors and we were ready to roll!

After all this discussion, we focused on updating the following:

  • Create a simple logo to provide a stronger brand identity
  • Categorize blog posts and update blog title if necessary
  • Create Work With Me page
  • Update Contact page
  • Update blog sidebar design
  • Add related posts feature to highlight other blogs visitors may like
  • Update SEO

From our discussion with Laura and knowing her for several months, we had a pretty good idea on colors and a design that she would love! Take a peek at how the branding turned out:

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh
Bold & Pop : Laura Kyttanen Squarespace Blog Refresh
Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

Laura is also a multi-sensory brand consultant so incorporating the senses was important to her as well. We accomplished this by helping Laura develop a fun tagline of “Giving you a taste of my life” as well as developing the following categories for her blog posts:

  • Explore: LA Living
  • Experience: Business Life
  • Nourish: Healthy Living
  • Nurture: Family
  • Go: Travel

Now that we had the branding and categories down, it was time to get designing and updating! We switched the template to Skye which was very similar to the template she was previously using but we thought it was a better option for her. There are so many great features in this template for bloggers including the option to turn on related posts, have a prominent author bio, and an interactive post navigation to name just a few! Take a look at how we helped Laura bring her blog to life:

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh
Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

See what we mean when we say little adjustments can make a big difference? We mainly added the simple logo, adjusted the colors on the site, and adjusted the font used on the design side. These design adjustment paired with the functionality adjustments will allow Laura to continue to grow her personal brand by highlighting her various areas of expertise in multiple ways and allow her visitors to get a complete taste of her life! If you’re looking for some inspiration from an amazing mom, blogger, and entrepreneur, then you have to check out Laura’s blog!

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