When we get the opportunity to work with energetic, motivated women, we are 150% down! That’s exactly why we were so excited when Melissa from SnickieSnax reached out to us for some new branding, website graphics, newsletter templates, and social media consulting! Here’s a rundown of the entire project!
Mailchimp newsletter templates
Instagram Social Media Strategy
The main thing Melissa needed help with was creating new branding to reflect her fun personality through a new logo but also have website graphics for her Wordpress site created as well as newsletter templates create in Mailchimp to tie all the branding together. Here are some of the key elements she wanted to include in her new branding:
A lot of color but especially a bright pink and a vibrant blue
A tiger print to bring a playful element into the design
Easy to update newsletter templates
Branding that would resonate with female entrepreneurs while being playful but still fierce
Here’s a peek at how the inspiration board turned out:
Next up was the logo design! We knew Mel was interested in a fun script font based off her questionnaire so we played around with a few different font options and text placement. Here’s a look at the initial logo concepts:
Mel loved concept 3 but wanted to see what it would look like with other script fonts and with Snax in the teal color. Here’s a look at the other options we provided her:
Here’s the final logo we landed on!
Next up was helping Mel with creating some new Mailchimp templates using the new branding as well as creating some graphics she could use on her new Wordpress website. Here’s a look at how we pulled it all together:
And here’s a look at how the graphics came together in her new design!
For the Mailchimp templates, we designed a few different layouts that will be easy for her to plug her content right in while keeping the branding consistent.
The last piece of this project was helping Mel take her Instagram account to the next level!
She already has a great grasp on using Instagram so she didn’t need a full strategy but rather a little help in the following areas:
How to execute a networking and follower strategy
Using Instagram analytics to analyze her accounts performance
A visuals style guide to keep her feed consistent with the new branding
Here’s a peek at a few of the suggestions we gave her:
Not only do we absolutely love how all the branding pieces came together but it was such a pleasure working with Mel! She’s so full of motivation and energy it’s contagious. We were happy to have a hand in helping kick her brand up a notch!